BMW’s 2024 November campaign, titled “Das Geschenk” (The Gift), is a festive and emotionally engaging initiative. The campaign tells the heartwarming story of a young boy named Tim who wants to find the perfect Christmas gift for his grandmother. After dismissing several conventional suggestions, Tim discovers a meaningful present: a BMW Junior Seat children’s car seat. This thoughtful gift allows him to join his grandmother on cherished drives in her classic BMW 1500, symbolizing the priceless connection fostered by shared experiences and sheer driving pleasure.
The campaign highlights the BMW 1500, an icon of automotive history from the 1960s, and connects generations through the timeless joy of driving. The film was shot in Vienna, Austria, and features the 1980s holiday hit “Christmas In Hollis” by Run-D.M.C.